Posts Tagged ‘Timothy Ferriss’

Would-be Entrepreneurs must protect their mindset

Tuesday, May 6th, 2008

Today I realized that most people are not in support of the idea of “going out on your own”.  Most people are afraid of this idea and will attempt to dissuade anyone who suggests that they would like to become an entrepreneur.  Many individuals believe that it is too risky, that it is “crazy” to leave the “security” of a “stable” job; that it’s safer to stay in a sinking ship.  I know of many people who work for a multi-million dollar corporation who, though they had many years of service, were told that their services were no longer required.

How Becoming An Entrepreneur Makes Us Different

Here are some of the analogies that come to mind when I think of how an entrepreneur feels as compared to his employee counterparts:

Going Against Traffic

Have you ever been on a busy downtown sidewalk in a large metropolitan city and needed to suddenly go the opposite direction?  To say the least, it is quite a challenge to get where you need to go!  You must remain determined or you can be swept along with the tide of humanity going in a direction that you do not desire.

Pasture vs. the Jungle

I’m sure you’ve heard the analogy of the world of the entrepreneur being a jungle where the path is uncharted and the way uncertain and the atmosphere seems fraught with danger.  Your friends, colleagues and loved ones are depicted as cows and sheep grazing lazily in the meadow, not understanding why anyone would even consider venturing into that world of uncertainty.  I may have mentioned in a previous post the sentiment of Timothy Ferriss, author of “4 Hour Work Week”: “Most people would rather be unhappy than uncertain” (paraphrased).

Trailblazing vs. staying on the well-worn path

Similarly, most people want to stay on the path that has been worn heavily by many who have gone before.  “Why get off the path?” they say.  “You could get hurt”.  They don’t understand that there may be a rare plant or hidden waterfall that can only be seen if one has the courage to just go in search of the non-traditional, the unusual, and the special.

How to Protect Your Mindset

So how can entrepreneurs protect themselves against the negative, disbelieving attitude and mindset of the majority of those who he/she comes in contact with?

Focus on the goals, not on the negative circumstances

Every day the entrepreneur will be faced with challenges that could cause doubt or fear to set in.  The solution is to focus on the goals ahead and the next steps needed to achieve those goals.  Instead of focusing on a setback specifically, focus on the possible solutions to the setback.

Choose associations wisely

Let’s face it some people are downers!  They sap your energy, your time and seek to rob you of your dreams.  These individuals should be avoided whenever possible.  Instead choose to spend time with folk who will inspire, encourage and challenge you.

 Dream Big Dreams

Setting a “large hairy goal” - as I once heard it described - has a way of energizing and redirecting your energy in a way that small “ordinary” goals cannot.  When your goal is large there is a tendency to not even notice the insignificant and trivial.  Set huge goals when you become an entrepreneur and you are less likely to get entangled with non-productive pursuits.

Happy landing,

Dino Herbert